Catalogs in the Mail


If you do a lot of shopping online, odds are pretty good you receive quite a few catalogs online. It seems that once you make a purchase at a stores website shortly thereafter you begin receiving their catalogs in the mail. If you shop online regularly, this could mean quite a pile up of catalogs over time. It even seems like you being receiving catalogs for stores that you have never shopped at as well. These catalogs are fun to read through to see what other stores are selling. Either way, most people receive a few catalogs in the mail whether they like it or not.

If you work in the medical field, you probably shop online for medical related items. If you have shopped online for any type of medical scrubs, then you probably receive a scrubs catalog. You might also receive catalogs for stethoscopes or maybe even some nursing clogs. Once you start receiving catalogs it seems as if the amount you get in the mail multiplies rapidly.

If you have recently had a child, you probably receive several catalogs related to children’s items. These catalogs show up in our mailboxes unbeknownst to us how they got our addresses, but we read through them anyway. You’ll never know what you might find in one of those books. You might just find that special baby item that you have been looking for. You might even find a set of medical scrubs for your little one.

You can also go online to your favorite stores website and request a catalog. Once you subscribe to their catalog, you might even find that you receive catalogs for the stores that are associated with your favorite. There are many different stores out there that have many catalogs in circulation. You might also find that you are simply receiving too many catalogs.

While catalogs might be fun to sit and read through while you eat your morning breakfast, they really fill up your mailbox quickly. Not too mention that they do use quite bit of paper making those things, so they are not the most environment friendly, when you could simply go online to find the same things. So the next time that you are thinking about ordering a catalog of nursing clog shoes maybe you should think twice about the effect it has on this fragile planet. If you would rather stop receiving catalogs instead of wasting all that paper, you can simply call the number listed on the catalog and request that they stop mailing the publication to you.


Christmas Shopping And Not Going Broke


Although we all would prefer to not have to worry about finances when it comes to Christmas shopping the unfortunate truth is that the majority of people do not have unlimited funds to spend on presents for their friends, relatives, co-workers and love-ones. As a result most of us have to set budgets for our holiday purchases and have to repay any debts which are incurred while shopping for gifts.

Fortunately, there are ways to ease the financial burden. Some of the most common ways include spreading out your shopping throughout the year, opening a Christmas savings account and sticking to your budget.

If you typically wait until the last minute to do your shopping you probably understand the stress of last minute Christmas shopping all too well. Not only is it stressful to have to find appropriate gifts and purchase them, wrap them and deliver them but it also places a tremendous strain on your wallet. Especially those who purchase a large number of gifts or those who purchase extravagant gifts for the recipients on their list.

The problem with this type of Christmas shopping strategy, in addition to the stress of finding great gifts, is the buyer is faced with paying for all of those gifts at one time. This can be very difficult for those who are already on a tight budget and may not have a great deal of money left over in their monthly budget.

Without proper planning these individuals may be faced with the dilemma of either shortening their list of gift recipients or purchasing inexpensive gifts for each member. However, if these same people plan to shop throughout the year, they may find they are able to purchase gifts for one or two individuals on their list each month with the money that is left over in their monthly budget. This strategy of spreading out the Christmas shopping throughout the year makes the financial burden of the holiday season significantly less difficult.

Opening a Christmas savings account can also be very useful for the purpose of easing the financial burden. This allows you to gain a small amount of interest on your savings and ensures you won’t be tempted to use the money you are saving for your Holiday shopping for other expenses throughout the year. You could always take an envelop and add a percentage of each one of your paychecks during the year but if you save this way, you will not be earning any interest on the money you are putting aside.

Additionally, you may be tempted to use some of the money for small purchases or emergencies which always pop-up during the year. A Christmas savings account is so convenient, you can even have money directly deposited into it from each paycheck or you could simply transfer money into your dedicated savings account from another savings account or your checking account each month.

Finally, the financial burden of Christmas shopping can be eased by setting a strict budget and sticking to it. This is important because it can help to keep you from spending more money on shopping for gifts than you had intended. If you budget carefully and plan on only spending as much money as you already have saved or as much as you can afford to spend, then you do not have to worry about going into debt to provide Christmas gifts for your loved ones.

While it is important to set a budget, it is also important to track your purchases to make sure you are sticking to your budget. If you go over your spending limit on a few people on your list, you will have to consider either eliminating some or reducing the amount of money you can spend on others. This will help you remain under budget.

Have a Great Time Christmas Shopping and Happy Holidays!


Catalogue Photography: A Professional’s Guide


Companies have used  catalogues  for years to promote their products. For many it can be the primary medium in which to showcase their product range. An important part of  catalogues  are the photos used to visually display the product and its features. This lets potential customers see what the product looks like and can help them decide whether to buy them.

With this in mind, it is imperative that  catalogue  photography presents the product in a way that makes it appealing to its intended audience.

 Catalogue  photography can include food, fashion or everyday products such as groceries and books. However, which ever product you’re shooting, there are some important tips to follow so you can transform your shots into professional-looking  catalogue  photos:

Lighting – It’s vital you get this right in  catalogue  photography as poor lighting can make the image look amateur and the product look inferior. Determining the right lighting will depend on what you’re photographing. Organic food, for instance, often looks better in natural light so shooting outside, preferably on an overcast day when there’s not so much glare, will create a softer effect and help you get clearer shots. On the other hand if you were shooting beach fashion then a sunny day would be more appropriate in helping to create the right scene. A camera’s built-in flash can give off unnatural light and unwanted shadows so make sure you switch it off at the outset.

Background – You’ll need a clear focus on the product so choose a background that enhances it. A busy or detailed background will draw attention away from the product and its features. Using a white or clear background, or turning your camera to aperture mode to get a greater depth of field will vastly improve your photos and really make the product stand out.

Camera equipment – Tripods give you stability and prevent any blur in  catalogue  photography – especially if you shoot the product up close. For close up shots, it’s recommended to use a special macro lens which is specifically designed for this purpose, letting you get in much closer than normal lenses do.

Composition – To achieve the ideal composition arrange your product in a position that gets the viewers attention. Use the rule of thirds principle which is based on dividing your image into nine equal squares and then add your product to one of the four points where the lines intersect. This helps create a well-balanced shot and lets the viewers eyes move naturally through the image. Most cameras’ LCD screens have a function which lets you divide up the image into these nine squares.

Post editing – There’s always more you can do to enhance your image. Photo editing software, such as Photoshop, can improve various elements of  catalogue  photography by letting you enrich the colours, crop the image more closely around the product, remove any imperfections from the photo or adjust the exposure.

There are many different ways you can achieve professional-looking  catalogue  photos and for many it comes down to experimenting and experience. However, successfully mastering the basic techniques of  catalogue  photography will help turn your product images into sellable products that customers will want to buy.


Online Christmas Shopping


Online Christmas shopping is all about enjoying shopping with the convenience of buying things at your home. With the boom of World Wide Web, different types of products and commodities have literally come to the fingertips of all people. A computer, online connectivity and a credit card is all you need. Do you have any idea what smart shoppers do while shopping online for Christmas? Here are some ideas-

Staying prepared

It is a sign of a smart shopper to begin the quest with a fell-fledged list. This usually saves them time, effort and money. Just consider the case of the majority of the online stores. You’re entitled to pay an entirely flat fee for shipping. In the majority of the cases, when you spend a certain chunk of money on the order, online sellers usually waive the charge for shipping/handling. Making a complete listing before hand allows you to order all the things, just once. This saves your money on shipping. A smart online Christmas shopper also shops around to compare prices on product as well as shipping.

Trying to get an ‘early’ advantage

A smart shopper takes online Christmas shopping as a challenge. While trying to get some of the most superb deals, she’ll start for the Christmas shopping early. Online stores usually carry huge quantities of each item. However even they might sell out. So when Christmas knocks at the door, it turns out to be tougher finding the demanded item you’re searching for. There is nothing painful like arriving at the desired item, only to see the label ‘Sold Out’ beneath the price.

Safe shopping

While ordering things online, you got to check specific product reviews. At all times shop in secured sites as you’ll be entering the confidential credit card info or yours. This includes banking info revealed for making payments. Do you want financial details accessed by someone unwanted? That’s why all sorts of secured sites will allow you to know their privacy policies.

Wrapping up

Some people prefer saving some of their times on the tiring job of wrapping. Today, the majority of the online stores will offer you some kind of gift wrapper service in exchange of a minuscule fee. At a point in your ordering process, they might ask you whether you’d like adding a gift wrap and/or any name tag. It is as simple as a few mouse clicks for you today.


Help When Shopping At Furniture Stores


From time to time, homeowners like to buy new furnishings for their home. As styles come and go, they may choose to update their home’s interior by purchasing new couches, love seats, ottomans, beds, dressers, and dining room tables. When they go shopping at furniture stores, some people might be overwhelmed by the number of choices available. In order to buy the best pieces for their house, they may choose to make a list of their needs before they head to the store.

What they decide to purchase often depends on the room they are redecorating. When people want to redo their living room, they most often want to buy large furnishings that will allow the room to look inviting and functional. As such, they may select a new sofa, love seat, recliners, and a coffee table. Rather than buy random pieces, people typically select sets that coordinate together. The set features similar colors and patterns.

This room of the house may also call for new carpeting. These retailers sell area rugs and whole room carpeting in most instances. If that particular room has hardwood floors, people might not want to cover the floor entirely. Rather, they may accent their furnished look with a throw or area rug that matches the sofa, draperies, and other items.

Along with living rooms, dining rooms can be remodeled. Whether or not the dining area will be used as formal room or casual dining area influences what kind of items the homeowners may choose. Formal rooms often call for longer tables and upholstered chairs. Many people like tables made of dark woods, like mahogany, cherry, or oak. Casual rooms might be furnished with round breakfast tables and matching chairs. These items may be made of lighter woods, including bamboo or wicker.

People have a variety of options when it comes to decorating their bedrooms. Adult bedrooms most often involve being furnished with full, queen, or king sized beds. Some bedroom sets are matched with dressers and nightstands. Some sets even include television sets or game systems as part of the package.

Children’s bedrooms can be decorated more whimsically to reflect the child’s personality and interests. Many children like to have bunk beds, futons, or canopy beds in their bedrooms. Some beds even come in the shape of a car or airplane. Their dressers may be painted any color to match the parents’ decoration scheme.

When people go to retailers to look for pieces, they might want to specify to their sales person for what precisely they are searching. The sales person can ask for details, such as how large a particular area in the house is or what kind of colors they want to include in their remodeling project. With this, they can narrow down their customers’ search and guide them in their buying process.

When people go shopping at furniture stores, they might not be able to articulate what kind of furnishings they need for their homes. However, by visualizing what they want their home to look like when they finish their redecorating project, they may be able to pick out good choices for their houses.


Hunting Catalogs – No Matter What Hunting Item You Want, the Right Catalog Will Have It


Hunting  catalogs  can be a excellent way to fill your hunting needs. Regardless of whether you need guns, hunting rifle scopes, bullets, etc, you can find them in these  catalogs .

Of course, nowadays you can find them on the internet in addition the physical mailings, so it’s much easier to get what you want quickly. Also, they are completely free of charge, which often times isn’t the case with  catalogs , because you usually have to pay at least shipping with these.

However, remember that while hunting  catalogs  are a starting point to find the equipment you need, be sure not to just accept the manufactures claims at face value. Be sure to do some research online and make sure the equipment is top quality.

Don’t just go with the cheapest in order to save money, because you might end up spending more in the long run if you buy a low quality item, because you will end up replacing it immediately after.

First, run through the  catalog  and find the times in it that will match your allowed spending amount, and once you do confine your searches to these, now just read reviews of those items on the internet, and you will quickly and easily find the best one with this.

Also, if you have trouble finding reviews for your particular model, I’d recommend you visit hunting forums, where there are going to be plenty of hunters online who can help you. try and find well trafficked forums where you question can get answered within minutes, and you don’t have to wait days on end.

This really isn’t difficult. I’d recommend you make your purchases using hunting  catalogs  as opposed to the local store, just because you can generally save quite a bit of money from the typical retail markup you’d otherwise be paying.

What kind of items are most prevalent in online hunting  catalogs ? While the typical equipment is all there, which I laid out, probably the thing you will have the easiest time finding is hunting clothing, such as clothes that blend in with the surrounds, footwear, and basically anything you need to wear while hunting for any weather you might encounter. No matter what you want, you can find it with online hunting  catalogs .


Catalogue Printing


Catalogue Printing Background

Catalogue printing has been around for longer than you’d think, since 613 CE to be exact! Established within the Chinese T’ang Dynasty catalogue printing remains a relatively popular method of marketing presentation.

The definition of a catalogue can be confused with other forms of print presentation due to its ambivalent nature.

By definition therefore, a catalogue will contain pages of products (or services) that you are able to directly purchase. Catalogues are usually defined from brochures by their amount of information; catalogues tend to be thicker than brochures as well.

Catalogues are a broad base of information whereby a customer can pick and choose what services, or products they would wish to buy. Some reports state that the exact specifications for a catalogue range from 8 to 1, 000 pages, typically with an A4 portrait page size.

Catalogues will generally use four process colours, with the most popular finishing being saddle stitched of perfect bound.

The Advantages of Catalogue Printing

Catalogue printing is advantageous in several important respects.

  1. Cost – catalogue printing has been a popular choice in business marketing for so many centuries predominately because of its low-cost.
  2. Catalogues are able to communicate a wide range of potential interest to their customers for a low fee. This form of advertising is important as it allows interested parties to peruse their options as well as seeing all products on offer.
  3. Appearance – the modest catalogue retains interest because of its easy to read format and attractive, eye-catching finishing. Dependent upon creative objectives or durability, your designer will be key in maintaining a quality catalogue. Glosses and other laminates may also be applied to make your catalogue that little bit special.
  4. Distribution – because of the afore mentioned cost, catalogue distribution enables a business to reach a wider audience and the more people reached, the more sales your business will presumably make.
  5. Packing – you can defy the weather by sending your catalogues in shrink-wrap and can handle your catalogues in large amounts. Bear in mind however the weight of your catalogue as the lighter it is, the lower the overall cost.
  6. Ease of Understanding – a hand-held catalogue is in many ways easier to navigate your way around than that of a website. It is also not subject to connectivity issues or complicated websites. In this way people of all ages can reference a catalogue without worrying about any issues.

The Future of Catalogue Printing

Despite the rise of digital technology and environmental concerns, there are print management companies that are eco-friendly. It pays to look after the environment and by choosing a company with such policies in place you can ensure less damage with your catalogue printing.


What Is An ECatalog Or Page Flip Catalog?


What is an eCatalog?

An eCatalog is an online product  catalog  solution. It has a powerful user interface which provides efficient navigation, searching and integration capabilities to organize and publish product information in an intuitive manner. It helps to expedite the sales process by bringing the products directly to the customer’s desktop. An eCatalog displays each product image along with its content/description so the customer may get complete knowledge about the product she may potentially purchase.

How businesses rake in millions using eCatalogs

Early eCatalog adopters raked in millions by showcasing their products in an interactive fashion. The widespread use of Internet has turned many weekend shoppers into home shoppers. That is, people now prefer buying stuff off the Internet whilst sitting in the comfort of their home. With an eCatalog, customers can browse through the products; find the one they like, and order it online. Now how’s that for a sales process – fast and effective.

Page-flip  Catalog 

The latest innovation in the eCatalog category is the page-flip  catalog . This amazing technology turns a paper publication into a virtual 3D page-flipping flash  catalog . Site visitors may flip through the pages of such a  catalog , as if flipping through the pages of a physical paper  catalog  – except that the page flip  catalog  is interactive and intuitive.

Features and benefits of a page flip  catalog 

A flash  catalog , or a page flip  catalog , is sure to save you thousands of dollars in printing costs – because it need never be printed. Paper  catalogs  are often misplaced or thrown in the bin without being read. There is no such problem with an eCatalog, since it is available online 24×7. The use of an eCatalog is not just limited to product  catalogs ; it can be used for online brochures, magazines, leaflets, portfolios etc. You may use the eCatalog in conjunction with your paper  catalogs  to get increased coverage.

eCatalogs have an intuitive set of features. Customers may print any page of the  catalog ; it offers easy navigation, tell a friend feature to share a product page; search functionality. The product pages may also be linked to respective pages on a shopping cart, so potential buyers may click on a product page and be taken to the shopping cart in order to purchase the selected product.

Benefits of using the right eCatalog

An advanced eCatalog system delivers a compelling value proposition. Using this type of a solution companies can integrate eCatalog capabilities into their business processes rapidly and manage sourcing, classifying, syndicating and publishing product content data effectively. Due to the WOW factor of an eCatalog, companies gain popularity via word of mouth. The return on investment from these solutions is also significant! Companies can expect a shorter sales process, increased revenue, and better customer satisfaction.


The Best Shopping Method to Save Gas and Money


Here is a way to save money on shopping no matter if you think the economy is in a recession or not. Beware of hidden cost and the cost add-ons that can turn a bargain into a bust. Many people surf the internet every day looking for bargains or price comparisons. Once the price of an item if found they jump in the car and drive to the mall to see if they can find the same brand at the same price.

You know how this story ends. You never find the same brand, with the same features and never at the same price. The price will either be way higher or way lower. You do not buy at that time. You have wasted your time and gas. The rule of thumb is you will only get what you pay for. The flip side to that rule is: do not pay for what services you shouldn’t have to pay for.

Let us go back up to the first paragraph. If you are shopping on the internet and find the product you want, buy the product. Remember you found what you wanted, and if you have to go to the mall to price compare, you will not make up what you spent in gas and time. The only thing to be aware of is do not pay more than the product is worth. The easy way is just to pay too much. The second way is to pay extra charges such as shipping and handling. The third way is to fall for the teaser of buy $XXX.00 of product and get free shipping.

The way to protect you is to buy on line from a website that does not charge for shipping and handling. Purchase from a website that has products with good warranties. Purchase from a website that only sells products in the same category, (do not buy a cast iron skillet from someone that also sells cell phones, lamps, exercise equipment and anything else they think they can make money by selling). Take a few moments to look through the website, read articles that are posted on the website to make sure the website understands the products they are selling. Make sure the website has a customer support e-mail and/or a customer support phone number. If you have any doubts or questions about what you are about to purchase, take a minute to e-mail or call customer support. If customer support will not return an e-mail or talk to you on the phone before you purchase, guess how well they will respond after you have bought from them and could need a problem resolved.


Men’s Fashion Muscles In


Stop Press! Men’s fashion sales overtake women’s!

Nah, only kiddin. Wouldn’t it be great though if just once, the menswear departments on the high street weren’t located on the top floor or in the basement. I can hear the howls of protest now, from every woman shopper who currently has the luxury of walking in off the street and is presented with the very latest offerings within two seconds of entering the store. Shopping heaven for women. No hunting for the lift or escalator.

The reason for this most effective product placement is that women have traditionally bought far more clothes and fashion than men, so it just makes sense to turn over most of the prime real estate to women’s wear.

That’s fair enough on the high street, but online it’s a completely different matter. The playing field is a lot more level online, not least because ladies and men’s fashion happily exist within a click of each other, rather than at the other end of the building.

Geography and layout of departments aside, online the differences are not as great as you might expect. It seems that men these days pay far more attention to how they look, and without the constraints of having their clothes tucked away in the basement or in the heavens, men are suddenly taking more of an interest in shopping, and Internet shopping in particular.

In short, the Internet has given men a much needed shot in the arm in the area of men’s fashion. These days, not only are men’s fashions much easier to find, there are a lot more of them as well. And with a greater range of styles and a much wider range of sizes, menswear sales are giving ladies fashion a good run for their money.

It’s unlikely that men’s fashion sales will overtake women’s, but with the online playing field now as level as it is, I wouldn’t get too complacent.

Happy Shopping.